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The Week to Come: Lots of Money Stuff and Rupe Visits the Geeks!

Correction: An earlier version of this post incorrectly stated the day Apple will report its quarterly results. The company will do so Oct. 22. (See comment with post.)

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Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.

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